(Ted) Bundy understood something few killers before him fully grasped: Attention is power. He cultivated an image—handsome, intelligent, articulate.

For years, Joel Rifkin blended into suburban Long Island like wallpaper. No criminal record that raised alarms. No obvious red flags. Just a soft-spoken man living in his childhood home, drifting through low-wage jobs, driving alone at night. Behind that quiet routine was one of the most prolific serial killers in New York history.

The Perfect Victims Most of Jack Unterweger’s victims were hookers. That wasn’t coincidence.It was strategy. Women on the street vanish quietly.

Jack Unterweger remains one of the most unsettling figures in criminal history—not just because of what he did, but because of how easily he fooled the world.